What we have learned building software, running campaigns and training developers.
Needing a developer to change a phone number or add a blog post is a sign the site was built the wrong way round. What a good admin panel should let you do, and what should stay locked.
Read articleYou can spend heavily to generate an enquiry and lose it through a slow reply. How quickly you respond, and how well, often matters more than the campaign that produced it.
Read articleA sudden fall in traffic feels urgent, and the instinct is to change everything at once. A calm, ordered checklist finds the real cause and stops you undoing work that was fine.
Read articleYou do not need to be a developer to ask the right security questions. Five checks any owner can make, and the questions to put to whoever builds and hosts your site.
Read articleGood interface design starts with what a person is trying to get done, not with how the screens look. A working method: define the task, map the path, test with a few real users, then polish.
Read articleSending paid traffic to a home page wastes money. A landing page has a single purpose and a single action. What goes on one, what stays off, and how to tell whether it is working.
Read articleWhat a beginner should be able to do at the end of each month of our Full Stack Web Development course, from first web page to a deployed project, and why the order matters.
Read articlePages that rank well usually answer a specific question better than the alternatives. How to work out what a searcher wants, and write for that person rather than for a keyword count.
Read articleA website or application is never finished the day it goes live. Updates, backups, monitoring and renewals all continue. What ongoing care involves and what happens when nobody does it.
Read articleGoogle Ads reaches people who are already searching. Meta Ads reaches people who were not. They do different jobs, and a small budget goes furthest when you know which job you need done.
Read articleRoughly seven in ten shopping carts are abandoned before payment. The causes are mostly ordinary and fixable: surprise costs, forced sign-ups, long forms and payment failures.
Read articleA long list of technologies rarely wins an internship. The candidates we choose can show one finished project, explain it clearly, and tell us honestly what they got wrong.
Read articleA new application feels fast because its tables are nearly empty. The same queries can crawl once real data arrives. The common causes, and how to find them before your users do.
Read articleMost customers of a local shop, clinic or coaching class search within a few kilometres of where they are. How to set up your Google Business Profile, earn reviews and be the result people see first.
Read articleWe build custom software for a living, and we still talk clients out of it fairly often. A practical test for whether a ready-made tool will do the job, and the signs that custom work is worth paying for.
Read articleImpressions and likes are easy to report and easy to inflate. Enquiries and customers are what pay for the campaign. How to set up tracking that shows what your marketing actually returns.
Read articleBuilding two separate apps is not the only way to reach both Android and iPhone users. When a shared codebase is the sensible choice, and the few cases where going fully native still earns its cost.
Read articleBefore any content or link work, we check whether search engines can actually crawl, understand and index the site. This is the order we work in and the problems that turn up most often.
Read articleThree numbers describe how a page feels to a visitor: how fast the main content appears, how quickly it responds, and whether it jumps around. Here is what each one means and where the usual fixes are.
Read articleBeginners lose months deciding between React and Python. Both lead to a job. Here is how to choose in an afternoon, and why finishing one path matters more than which path it is.
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